Overview of SHEIN

SHEIN is a Chinese online fast fashion retailer that was founded in 2008 and is now headquartered in Singapore. It is currently the world's largest fashion retailer. The company offers a wide range of trendy and affordable clothing, shoes, and accessories for women of all sizes, and ships to over 200 countries internationally. SHEIN also has a mobile app for convenient online shopping. While there have been some concerns about the legitimacy of the brand, SHEIN is considered a legitimate clothing brand. The company's target market is international, with its main focus on Europe, America, Australia, and the Middle East.

SHEIN is currently the world's largest fashion retailer, with a strong focus on affordable and trendy clothing options for women. Despite allegations of poor working conditions, SHEIN remains a popular choice for online shoppers with a current monthly search volume of 13,600,000. Associated search terms include cargo pants, Y2K fashion, and Princess Polly. Shein's popularity has steadily increased over the past few years, with a peak in relative interest in March 2023 at 96. Projected future success for SHEIN will likely depend on how effectively they address concerns over working conditions and sustainability in their supply chain, as well as their ability to compete with other popular online retailers such as Zara and ASOS.