Service, oh the elusive term that encompasses so much! At its core, Service is all about providing assistance or support to others. It's about delivering something that people need or want, whether it be a product or an experience. From subscription business models to virtual mailboxes and everything in between, the trends under the Service category all have one thing in common: they are focused on providing something that makes people's lives easier or more fulfilling. Whether it's through cutting-edge technology like Kubernetes and Azure or good old-fashioned customer service like clipboard health, these trends are all about creating value. And isn't that what Service is ultimately all about? Providing value to those who need it.