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Top Solopreneur Ideas for 2023

By drips.ai team · 12 min read

Last Updated on July 23, 2023

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If you're tired of the nine-to-five grind and have a burning desire to embark on a solo entrepreneurial journey, you've come to the right place. In this article, we're going to explore some of the top solopreneur ideas for 2023 that will help you unleash your creativity and bring your business dreams to life.

In today's fast-paced world, the solopreneurship trend is gaining momentum. Many individuals are seeking the freedom and flexibility that comes with running their own show, and 2023 promises to be a year of exciting opportunities. Whether you have a passion for writing, a knack for photography, or a love for pets, there's a solopreneur idea out there waiting for you.

Throughout this article, we'll delve into a variety of solopreneur ideas that will inspire your entrepreneurial spirit and get your creative juices flowing. We'll provide you with insights and research on each idea, allowing you to make informed decisions about which path to pursue.

1. Cleaning Service

Are you someone who doesn't mind getting their hands dirty? Are you always the one who takes charge of cleaning up after a party? Cleaning services are in high demand, and there is ample room for you to shine in this industry.

With the busy lives that people lead nowadays, many individuals simply don't have the time or energy to keep their homes or offices spick and span. That's where you come in! As a solopreneur offering cleaning services, you can provide a valuable solution to people's cleaning needs and create a thriving business. Whether it's residential or commercial cleaning, there are various niches you can explore, such as eco-friendly cleaning or specialized deep cleaning services.

To make your cleaning business stand out, consider incorporating smart technology and eco-friendly products. Emphasize the convenience of your services by offering online booking and payment options. Building a strong network of satisfied clients through excellent customer service and attention to detail will be key to your success. Word-of-mouth referrals will become your best friend as you grow your solopreneur cleaning empire.

2. Solo SaaS Business

Are you a tech-savvy individual with a passion for developing software solutions? Starting a Solo Software as a Service (SaaS) business could be the perfect opportunity for you. With the rising demand for cloud-based software and the benefits it offers, there are endless possibilities to tap into this lucrative market.

To start your Solo SaaS business, follow these steps:

  1. Develop a solution: Identify a problem or pain point that your SaaS product can solve. Conduct thorough market research to understand your target audience's needs and preferences. This will enable you to create a software solution that provides genuine value.

  2. Build your product: Collaborate with a reliable software development partner or learn to code yourself (if you are technically inclined). Develop a Minimum Viable Product (MVP) that showcases the core features of your software. This will allow you to gather feedback and make necessary improvements before launching.

  3. Validate your SaaS idea: Before investing too much time and resources, validate your SaaS idea by conducting market testing and gathering user feedback. Offer a free trial or a beta version to a select group of potential customers. Their input will help you improve your product and ensure its market fit.

  4. Establish marketing and sales strategies: Develop a strong marketing plan to generate awareness and attract your target audience. Leverage digital marketing techniques such as content marketing, SEO, social media advertising, and influencer partnerships. Build an engaging website and optimize it for conversions to drive sign-ups and sales.

  5. Stay agile and adaptable: The SaaS industry is constantly evolving, so it's crucial to stay updated with the latest technology trends and adapt your product accordingly. Continuously gather feedback from your customers and implement necessary updates to meet their changing needs.

  6. Scale and diversify: As your Solo SaaS business grows, consider expanding your product offerings or targeting new market segments.

2. Freelance Writing Business

As a solopreneur freelance writer, you have the opportunity to leverage your writing skills to create compelling and engaging content for various clients. Whether it's crafting website copy, blog articles, product descriptions, or social media posts, the demand for freelance writers is ever-growing.

To kickstart your freelance writing business, start by honing your writing skills and building a portfolio of your best work. Look for freelance writing opportunities on online platforms and job boards, or reach out to local businesses to offer your services. As you gain experience and establish a strong reputation, you can start charging higher rates and attract higher-paying clients.

One of the advantages of a freelance writing business is the flexibility it offers. You can work from anywhere, set your own schedule, and choose the clients and projects that align with your interests and expertise. However, it's important to stay organized and manage your time effectively to ensure you meet deadlines and deliver exceptional work to your clients.

3. Amazon Kindle Publishing

With the rise of e-books and the convenience of digital reading devices, self-publishing has become a viable option for authors looking to bypass traditional publishing routes. Amazon Kindle Publishing provides a platform for independent authors to publish and distribute their works, reaching a massive audience of Kindle e-book readers.

To embark on your solopreneur Kindle publishing journey, start by creating compelling and well-crafted content that resonates with your target audience. This could be in the form of fiction, non-fiction, self-help, or any niche you're passionate about. Conduct thorough research on book genres that are in demand and find a unique angle or perspective to stand out from the crowd.

Once your manuscript is ready, it's time to format and design your e-book cover. Although you can design your own cover, consider investing in professional cover design services to ensure your book stands out visually and attracts potential readers.

The next step is to publish your book on the Amazon Kindle platform. Take advantage of tools and resources provided by Amazon to optimize your book's metadata, including keywords, categories, and book descriptions. This will help potential readers discover your book among the vast Amazon library.

Marketing plays a vital role in promoting your self-published book. Leverage social media platforms, author websites, and book promotion websites to create buzz around your book. Engage with your readers, seek reviews, and consider running promotional campaigns to increase visibility and boost sales.

Remember, self-publishing as a solopreneur is not a one-time endeavor. Continuously write, publish, and engage with your readers to build a loyal following. As you gain traction and positive reviews, your solopreneur publishing empire will grow, and who knows? Maybe one day your book will become a bestseller!

4. Daycare

Do you have a natural affinity for caring for children? Are you passionate about creating a nurturing and safe environment for little ones? Consider starting a daycare. With the increasing demand for quality childcare services, this is a business opportunity that holds great potential.

As a solopreneur daycare provider, you have the power to create a warm and engaging space where children can learn and flourish. Parents are constantly seeking reliable and trustworthy daycare services, and by offering exceptional care, you can build a strong reputation in your community.

To start your solopreneur daycare, you need to create a safe and inviting space that complies with local regulations and safety standards. Develop age-appropriate activities that foster early childhood development and provide a stimulating learning environment. Establish clear policies and procedures to ensure the well-being of the children and maintain open communication with parents.

Marketing your daycare business will be crucial to attract parents and fill your capacity. Utilize both online and offline marketing channels to showcase your services, such as creating a professional website, leveraging social media platforms, and distributing flyers in family-friendly areas. Word-of-mouth referrals from satisfied parents will be instrumental in growing your solopreneur daycare venture.

In addition to the rewarding aspect of working with children, daycare businesses can be financially lucrative. Consider offering flexible hours, including early mornings and evenings, to accommodate parents with demanding schedules. Research the going rates for daycare services in your area to ensure you're pricing competitively while keeping profitability in mind.

5. Pet Grooming

Calling all animal lovers! With the increasing number of pet owners seeking professional grooming services for their beloved companions, this is an opportunity with wagging tails and purrs of approval.

As a solopreneur pet groomer, you'll have the chance to provide essential grooming services to pets while creating a relaxing and pampering experience for them. From giving baths and haircuts to nail trimming and ear cleaning, your expertise and care will leave pets looking and feeling their best.

To start your pet grooming business, consider obtaining the necessary training and certification in pet grooming. This will not only provide you with the technical skills required but also instill confidence in pet owners about your professionalism and ability to handle their furry family members.

Creating a safe and inviting grooming environment is essential. Set up a designated space in your home or consider a mobile pet grooming setup for added convenience. Invest in quality grooming tools and products, ensuring they cater to various breeds and coat types.

Marketing will play a pivotal role in attracting pet owners to your grooming services. Utilize social media platforms to showcase your expert grooming skills, share before and after photos of your furry clients, and engage with your audience through tips and tricks for pet care. Providing exceptional customer service, such as personalized grooming plans and flexible scheduling, will set you apart from the competition.

Partnering with local pet businesses, such as veterinarians or pet supply stores, can be a valuable strategy for attracting new clients. Word-of-mouth recommendations from satisfied pet owners will also be crucial in expanding your solopreneur pet grooming business.

6. Aerial Photography

With advancements in technology and the availability of drones, aerial photography has become more accessible than ever before. From stunning landscape shots to real estate photography and event coverage, the demand for aerial photography services continues to grow.

To start, you'll need to invest in a high-quality drone and familiarize yourself with flying regulations and safety guidelines. Becoming a skilled drone pilot and honing your photography skills will be essential to capturing stunning aerial shots that will leave your clients in awe.

Differentiate yourself in the competitive world of aerial photography by finding your unique style and niche. Consider specializing in specific areas such as real estate, nature, or even weddings. Developing a strong portfolio of captivating aerial images that showcase your creativity and technical expertise will help attract clients and set yourself apart from the competition.

Marketing your aerial photography business will be crucial for the success of the business. Create a visually appealing website or portfolio to showcase your work and highlight the services you offer. Utilize social media platforms to engage with your audience and share sneak peeks of your stunning aerial photographs. Collaborate with local businesses or organizations that could benefit from aerial photography, such as real estate agencies or tourism boards.

As a solopreneur aerial photographer, the sky is truly the limit (no pun intended). Be open to new opportunities, go above and beyond to exceed client expectations, and continually improve your skills to stay ahead in this ever-evolving industry.

7. Build and Sell Website Themes Online

As a solopreneur theme builder, you have the opportunity to create beautiful website themes that cater to various industries and platforms. Whether it's WordPress, Shopify, or other content management systems, there are endless possibilities to showcase your design skills and provide solutions to website owners.

To get started with your solopreneur theme-building business, familiarize yourself with the latest design trends and best practices for website themes. Understand the target audience for each platform and tailor your designs accordingly. Invest time in coding and developing your themes, ensuring they are user-friendly, responsive, and customizable.

Once your themes are ready, you can choose to sell them on popular online marketplaces or even create your own website to showcase and sell your creations. Consider offering support and documentation to customers to enhance their experience and ensure they can make the most of your themes.

Marketing your solopreneur theme-building business will be crucial to attract customers. Showcase your portfolio online, optimize your website for search engines, and engage with potential clients through social media platforms or design-focused communities. Collaborating with web developers or agencies can also be a valuable tactic to expand your reach and gain credibility in the industry.

8. Blogging

Blogging has become a popular platform for individuals to share their expertise, experiences, and unique perspectives on various topics. Whether you're passionate about travel, fitness, cooking, or personal development, there's a niche waiting for your blogging brilliance.

To begin, choose a niche that aligns with your interests and expertise. Research and identify potential keywords and topics that have a strong demand and relatively low competition. This will help you attract organic traffic to your blog and stand out in the crowded blogosphere.

Setting up your blog is relatively straightforward with the help of user-friendly platforms like WordPress or Blogger. Customize your blog's design, optimize it for search engines, and create compelling content that engages your readers. Consistency is key, so aim to post regularly and provide value to your audience.

Building a loyal following requires more than just great content. Engage with your readers through comments, social media, and email newsletters. Cultivating an online community around your blog will allow you to build trust, receive feedback, and gather insights into what resonates with your audience.


As you embark on your solopreneur journey, remember that success requires dedication, perseverance, and continuous learning. It's not always an easy path, but the rewards can be immeasurable. Whether you choose to pursue a solopreneur idea we've discussed or forge your own unique path, the key is to follow your passion and stay focused on your goals.

As a solopreneur, you have the freedom to set your own schedule, work on projects that you're truly passionate about, and potentially achieve financial independence. However, it's important to stay disciplined, manage your time effectively, and continually adapt to the ever-changing business landscape.

May the entrepreneurial spirit guide you and lead you to success. Keep reaching for the stars, and let your solopreneur dreams soar to new heights.