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TikTok Demographics 2023: Understanding Your Target Audience

By drips.ai team · 15 min read

Last Updated on May 29, 2023

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TikTok Demographics 2023: Understanding Your Target Audience

If you're a content creator looking to grow your presence on TikTok, understanding the latest TikTok demographics is crucial. TikTok has continued to grow in popularity, reaching over 1.05 billion active users spread across 154 countries, making it one of the most popular social media platforms out there. In 2023, we can expect TikTok to have an even wider reach, with projections stating that it will have 834.3 million monthly users worldwide.

In this article, we aim to provide you with the latest TikTok demographics of 2023 and how you can use this information to create content that resonates with your target audience. Whether you're new to TikTok or a seasoned creator, these insights will help you gain valuable knowledge about the platform's user base.

We'll start by exploring TikTok users by age, country and language and how this data impacts content creation for content creators. Then we'll delve into TikTok statistics that highlight the app's impact on social media. Finally, we'll provide you with audience insights to help you get a better understanding of TikTok's viral culture and how to use it to your advantage.

By the end of this article, you'll be equipped with all the knowledge necessary to create content that speaks to your audience and has the potential to go viral. Plus, we'll introduce you to an AI tool that can help your TikTok targeting and advertising even further - DRIPS.AI. Read on to learn more!


TikTok Users by Age

When it comes to TikTok demographics in 2023, the majority of users are expected to fall within the 16-24 age range. However, the platform has seen significant growth in older age groups as well, with users aged 25-34 and 35-44 making up a significant portion of the user base. As of 2021, the latest TikTok demographics show that the platform remains heavily skewed towards young individuals, with a staggering 60% of its US audience aged between 16-24. This data suggests that a significant number of high-school and college students regularly interact with the platform.

In terms of gender distribution, TikTok remains relatively balanced, with slightly more female users than male users. However, this gap is expected to narrow in 2023.


Image Credit to DataReportal

While the data points indicate that TikTok mainly appeals to the younger demographic, creators shouldn't ignore older viewers. The remaining 40% are aged 25 and above, with 26% of the platform's audience being individuals aged between 25-44. In fact, older generations are recognizing the appeal of TikTok and joining in on the fun, making it important to create content that caters to both young and older audiences alike.

As a content creator, this data should help you tailor your content strategy to appeal to your target audience better. How? By employing trends and topics relevant to young people, you're much more likely to gain their attention and pique their interest. For the older demographic, creating informative and inspirational content is more likely to be impactful. With the right content, older viewers are just as likely to interact and remain engaged on TikTok.

In conclusion, while it's true that TikTok's user base skews heavily towards young people, the remaining audience is significant in size, and it's important to stay relevant to both age groups. By understanding the TikTok demographics of age, you can create more targeted and effective content that appeals to your target audience.

TikTok Users by Country and Language

While TikTok has a global user base, the platform is more popular in certain countries than others. Understanding the countries in which your target audience resides can be crucial in tailoring your TikTok content to specific locations and cultures.

As of 2023, India has banned TikTok— but at it’s peak, there were claims of it having 150 million monthly active users on the app. This is closely followed by the United States, which has the second highest number of monthly active TikTok users at 117 million. Other countries that have shown significant growth recently include Indonesia, Brazil, and Turkey. These growth regions make it prime territory for content creators to expand their audience into new territories by tailoring their content to specific countries and cultures.

Knowing your viewer's primary language on TikTok can also help creators create content that resonates with them better. Although TikTok is available in several languages, including English, Chinese, Portuguese, and Spanish, the platform is more popular in countries where the primary language is one of these.

For example, in Brazil, TikTok has the most users who speak Portuguese, while in the United States, TikTok's most prominent user base speaks English. With that said, if you're a creator targeting viewers in Portugal, creating content in Portuguese is a useful strategy to help connect with them more effectively on a one-to-one level.

In conclusion, as a content creator, understanding which countries and languages your target audience resides in can help you streamline your content strategy and expand your reach. By creating culture and language-specific content, along with global ones, you can better connect with your audience on a personal level, no matter where they are in the world.

TikTok Statistics

In addition to TikTok's user demographics, it's important to explore the platform's statistics that illustrate its impact on social media as a whole. In 2021, TikTok passed Facebook as the world's most downloaded non-gaming app, a remarkable feat since TikTok only launched internationally in 2018. It's also crucial to note that TikTok's content engagement rates outperform most social media platforms.

According to recent statistics, the average TikTok user spends around 52 minutes daily on the app, surpassing Instagram's 28 minutes, and Facebook's 18 minutes. With younger audiences engaging more with TikTok than any other social media platform, it shows that creators have numerous opportunities to reach their audiences and gain impressive engagement rates.

TikTok has also made considerable strides in revolutionizing influencer campaigns, transforming the marketing landscape. Brands are now partnering with TikTok influencers to spread their message across a younger demographic audience, and TikTok videos are among the most engagement-driven content outputs. Reaching millions of followers, brands and TikTok content creators have collaborated in creative campaigns and earned new followers and a larger brand following.

In summary, TikTok's unique way of delivering content has made it an essential platform to invest in, considering how well the app performs sight unseen. With its continually evolving user base and engagement rates, TikTok has proven to be a leading digital marketing vehicle for businesses looking for innovative ways to reach a younger demographic. Content creators can leverage TikTok's many user-friendly features to produce content that resonates while engaging widespread viral participation.

TikTok Audience Insights

To produce successful TikTok content, you need to understand the audience's cultural nuances and the latest TikTok trends. A TikTok audience is a savvy one, preferring content that reflects relevant and topical subject matter, and resonates with them on a deeper level. Capturing users' attention and inspiring them to engage with your content requires creativity, authenticity, and an understanding of the latest trends.

Creating content that resonates deeply with users and quickly goes viral takes an understanding of what motivates, engages and entertains the TikTok audience. There are numerous factors to consider, such as quick cuts, entertaining dialogue, and innovative camera angles. The more viral a post becomes, the higher the chances of it eliciting a response (likes, shares, comments), giving the post a greater chance of becoming a trend.

Many trends start and finish in a matter of days, so getting in on the ground floor is what separates a viral TikTok content series from one that's just merely average. Trend research is therefore essential – tailor your video content to the trends that are popular with the TikTok user demographic, and enable them to find and engage with your content.

Moreover, TikTok users are always looking for content, so sustaining engagement could include using AI tools like DRIPS.AI, which help maintain thought leadership and social media presence in real-time, monitoring engagement and segmenting the audience. DRIPS can help identify and target key demographics, keeping track of the audience's interests, and optimizing targeting for more engagement.

In conclusion, content creators can leverage the TikTok audience's unique traits, their hunger for trending and alternative content to expand their audience and engagement levels. As an authority in DRIP targeting, the techniques highlighted in this article can be improved even further with AI-based tools like DRIPS.AI, helping to transform valuable insights into customer conversions and loyalty.

Video Consumption Habits


To keep up with what their target audience wants, content creators must have an understanding of the video content consumption habits that are common on TikTok.

First and foremost, the videos on TikTok are incredibly short, typically lasting between 15 to 60 seconds. This is in stark contrast to platforms like YouTube where long-form content is more common. Due to the short-form nature of TikTok videos, it's important to grab the viewer's attention quickly to keep them engaged.

Secondly, TikTok videos are often highly-entertaining, informative, and visually striking. With such a wealth of content available at the touch of a finger, users are more likely to scroll past videos that didn't catch their attention immediately. That's why it's important for content creators to produce content that is visually appealing and engaging.

Thirdly, the TikTok algorithm favors content that is getting engagement early. When creating a video, it's important to ensure that the hook comes within the first few seconds to generate immediate engagement. The number of likes and shares a video gets in its initial stages can determine the level of viral success it achieves.

Finally, most TikTok users access the platform via their mobile devices. This means that videos must be produced, keeping in mind smaller screen sizes common on mobile devices. Creators should consider doing a "vertical" video – this is a video that is sized vertically instead of the more traditional horizontal video. Vertical videos, in particular, look great on mobile devices, taking up the entire screen and maximizing engagement.

In summary, TikTok's video consumption habits focus on short-form, attention-grabbing videos that entertain and educate the audience. Moreover, content creators must grab the viewer's attention in the first few seconds and tailor their content keeping in mind smaller screen sizes common on mobile devices. To make the most of these habits, creators must produce engaging, visually-appealing content, leading to higher engagement rates and increased reach.

Popular Topics and Trends

Keeping up with TikTok trends is essential to produce viral content that resonates with the audience. TikTok trends are constantly changing, so it's critical to monitor what's popular to create relevant content that drives engagement.

Several trends come and go, while others remain a staple on the platform. Among the most commonly used trends of 2021 were challenges, dances, pranks, and comedy skits.

One of the most notable TikTok trends in 2021 was the sea shanty phenomenon. The user platform saw the sea shanty trend take off rapidly, with many covers and adaptations appearing in the following months. Another notable trend was non-fungible tokens (NFTs) and cryptocurrencies, which saw an upswing late in the year.

Outside of music, topics involving mental health awareness and advocacy saw significant growth in 2021. Additionally, COVID-19 and the pandemic's effect on daily life were popular themes explored in TikTok content.

By keeping up with these popular TikTok-mediated trends, content creators can integrate these appealing ideas into their user-generated content. Hashtags, keywords, and trends, when incorporated correctly, can provide a massive boost to engagement and offer the potential for high-quality lead generation.

In summary, keeping up with trending themes of the platform is an excellent way to sustain engagement across your content. With a wealth of evolving TikTok mediated topics available, there's no shortage of popular trends to explore and integrate into user-generated content. Using AI-based tools like DRIPS.AI to track hashtags and links can significantly increase conversion rates and offer improved broader targeting options.


One of the most significant drivers of success on TikTok is virality – content that spreads rapidly and unexpectedly across the platform. Most viral videos have a common thread; they are entertaining, informative, and highly shareable. The following are some other factors that contribute to viral content on TikTok.

First, the TikTok algorithm consistently promotes content that receives early engagement. The algorithm rewards the content that gets shared, liked, commented upon within the first 5 minutes of the post. To increase the likelihood of content receiving early engagement, creators should use compelling headlines and hooks to grab users' attention in the first few seconds.

Second, creators should take advantage of trending features, including music and popular hashtags relevant to the target audience. Engaging with other creators, sharing their videos, and participating in their challenges can be a useful strategy to increase engagement and reach.

Third, viral content on TikTok often has a strong element of "surprise" and "authenticity." Videos that feel candid or unselfconscious tend to be more successful. Creators should strive for authentic and candid videos that come off as relatable and show their personality.

Finally, to create successful content, creators should approach TikTok with an experimental mindset. Creators should be unafraid to try something new, test what resonates with the audience and continuously pursue high-quality content that entertains and engages.

In conclusion, virality on TikTok is driven by factors such as early engagement, trending features, surprise, authenticity, and experimentation. Creators should approach producing engaging content with these factors in mind, focusing on innovative ways to create shareable content. Personalization music lists, caption creation, and audience targeting are all key to maximizing impact. Incorporating AI tools such as DRIPS.AI can also help to guide creative development, predict potential audiences, and identify high-performing content that will attract more viewers.

Influencers and Collaborations

woman using laptop while sitting on chair

Photo by Brooke Cagle on Unsplash

Influencer and brand collaborations are a critical component of TikTok content creation, helping influencers to reach new audiences while helping brands increase brand awareness and engage with users in innovative ways.

A significant advantage of influencer and brand collaborations is that influencers are particularly effective in driving engagement and promoting new products among the target audience. This strategy increases visibility and is cost-effective, as businesses can leverage influencer collaborations to reach consumers without having to spend large sums on traditional advertising.

Influencers themselves gain from these collaborations, expanding their reach and growing their following through the exposure they receive. They also develop their content, often gaining insights into new niches and emerging trends. Brands get access to new markets, niche audiences, and authentic relationships of trust and support from the influencer's followers, who trust their judgment and recommendations.

TikTok influencers often promote brands actively and creatively, showcasing products in various engaging ways. An excellent example of successful engagement is how the influencer collaborations are different on TikTok than promoting ads on YouTube. TikTok users looking for an engaging and visual experience often prefer these organic, fun and creative collaborations rather than traditional marketing.

In conclusion, Influencer and brand collaborations are a vital part of TikTok content creation, with enormous potential for both brands and influencers. These collaborations offer cost-effective promotional opportunities to brands, while influencers gain additional reach and content ideas. TikTok provides a platform for creative and fun video content, and content creators need to tap into it to connect with new trends and avoid ad-fatigue. With the help of AI-based tools like DRIPS.AI, creators can monitor audience sentiment and engagement, identify high-potential collaborations and generate shareable content that drives engagement and conversion.


Understanding the latest TikTok demographics, popular topics, and video consumption habits, as well as utilizing influencer and brand collaborations, can help content creators succeed on the platform.

TikTok's user base skews heavily towards younger demographics, with a vast majority aged 16-24 years old. However, creators must remember that users aged 25 and above, while comparatively fewer in number, still represent a significant portion of the audience and should be considered when creating content.

The platform's success can be attributed to its highly viral nature, driven by factors such as early engagement, trending features, surprise, authenticity, and experimentation. It's important to stay up-to-date with popular topics and trends, as well as the latest video consumption habits of the audience.

Collaborations with brands and influencers offer content creators opportunities to reach new audiences while providing brands access to niche markets and engaging in innovative, authentic ways.

Finally, AI-based tools like DRIPS.AI can assist creators with targeting and improving their content creation and engagement rates. By using DRIPS.AI, creators can monitor audience sentiment, identify high-potential collaborations and generate shareable content.

With these insights in mind, content creators will be better equipped to create content that speaks to their target audience and has the potential to go viral. Happy trend-spotting, and let's see what TikTok demographics and trends we'll see in the coming years!