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The Rise of Generation Alpha: Statistics and Trends

By drips.ai team · 7 min read

Last Updated on May 28, 2023

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The Rise of Generation Alpha: Statistics and Trends

a person and two children sitting on grass with pumpkins and flowers

Photo by Mihail Tregubov on Unsplash

Are you ready for the next generation of students? Meet Generation Alpha, the youngest generation of our society! Born between 2010 and 2025, they are the first fully digital generation and are growing up in a world where smartphones and tablets are an essential part of daily life. Experts believe that this generation will redefine our social, economic, and technological landscapes.

As educators, it's essential to stay informed about the statistics and trends surrounding this unique generation. In this blog post, we'll dive deep into the data and explore what makes Generation Alpha such an important demographic. We'll look at the numbers, trends, and insights that are shaping this generation and how it will impact the future of education. So let's get started!

Who are Generation Alpha?

Before we dive into the statistics and trends, let's first understand who Generation Alpha is. Generation Alpha is the demographic cohort succeeding Generation Z and is made up of children born between 2010 and 2025, who are currently aged between 1-11. This generation is unique in that they were born into a world where technological advances are a norm. They have the privilege of being raised by parents who are more tech-savvy, connected, and informed about digital literacy than previous generations.

In addition to being the first fully digital generation, Generation Alpha is also the most diverse generation to date. More than half of this generation is expected to be of non-white descent, making them a truly global and multicultural group. This cultural diversity offers teachers a unique opportunity to embrace cultural differences and create learning environments that benefit from a blend of knowledge and values from various cultural backgrounds.

As the children of millennials, Generation Alpha is growing up in a world defined by social and technological change. They are exposed to a world of information through digital media, providing them with unlimited learning opportunities, as well as giving rise to potential challenges such as fake news and cyberbullying. It's essential that educators stay adequately informed about Generation Alpha's statistical landscape and digital behavior to ensure that they make informed educational decisions that benefit these students and their future.

Now that we've learned about who Generation Alpha is, let's take a closer look at the statistics and data surrounding this generation.

Statistics on Generation Alpha

According to a report by McCrindle, a research-based communications company in Australia, the global population of Generation Alpha is projected to reach 2 billion by 2025. This group will make up almost a quarter of the global population by 2025, surpassing by far the previous generation - Generation Z. It's a significant shift and underpins the need for educators to take notice of this generation.

Studies estimate that Generation Alpha is currently responsible for around USD 3.6 trillion in spending - a number that is expected to increase as they age. It's predicted that they will be the wealthiest generation in history, with a projected spending power of $44 billion. They also have vast influence over their parents' purchasing habits, with 67% of parents reporting that Generation Alpha influences family decision-making - from what to eat to what to wear - through their preferences and opinions.

Moreover, as per the UNICEF, an estimated 98 million babies are born each year, and Generation Alpha accounts for a significant portion of these births. Additionally, Generation Alpha is predicted to be the most highly-educated generation in history. An analysis by the Pew Research Center indicates that around two-thirds of parents of children aged six and below want their children to attain higher education than they did, which promises good news for this generation's future outlook and the workforce.

Generation Alpha is rich in potential, and it's exciting to think about the positive impacts that they will have on the world as they enter adulthood. Let's explore some of the trends in parenting and education that are emerging to support this generation.

Trends in Parenting and Education

Parents and educators are always looking for ways to provide the best for the children in their care, and with Generation Alpha, that means adapting to new behavior patterns that are being exhibited by this unique demographic. Here are some of the trends that are emerging in parenting and education related to this generation:

1. Technology Focus

Generation Alpha is the first fully digital generation, and as such, they are exposed to technology from a young age. According to a study by Parenting in the Age of Digital Technology, approximately 54% of children under the age of eight have access to a tablet, and 42% have access to a smartphone. This highlights a worrying trend where many children spend more time with their devices than interacting with their peers or engaging in physical activity.

Teachers must understand this trend and help students develop healthy relationships with technology to ensure that they can function optimally in digital and physical domains alike. Balancing tech usage with outdoor activities, socialization, and other aspects of child development should be implemented. As technology continues to shape every aspect of our lives and society, educators and parents must work together to ensure Generation Alpha is able to thrive in the present and lead in the future.

2. Involvement of Parents

Millennial parents are known for being more involved in their children's education than previous generations, and this trend has enhanced with the pandemic where parents are forced to be more hands-on in their children's education. With the rise of social media, parents are more connected and engaged with their children's education, and they have a greater appreciation of its importance. Parental and family engagement plays a crucial role in academic success and promoting positive attitudes towards school and learning.

3. Growth of Educational Technology

In the past few years, the EdTech industry has been experiencing a significant upswing. Innovative technology tools for education, such as gamification, virtual reality, and adaptive learning, are gaining popularity among both parents and educators. For Generation Alpha, the combination of compelling digital media and educational technology offers and exciting opportunity to engage in personalised learning, which can help them achieve significant educational milestones.

As we move forward with these emerging trends, it's important to keep in mind that Generation Alpha is still young, and their full impact on society is still unknown. Nonetheless, it's a generation that is unlike any we've seen before, and educators must remain aware of the trends and shifts in order to prepare for the future and provide them with the best possible opportunities.

Looking Ahead

As Generation Alpha continues to grow and develop, there is no doubt that they will play a significant role in shaping the future. This generation's cultural diversity, passion for technology, and strong family engagement offer a unique and exciting opportunity to make a difference in the world.

As educators, it's crucial to adapt to this generation's needs and take advantage of emerging trends in education, such as EdTech, gamification, and personalized learning. The goal is to ensure that Generation Alpha grows up to be innovative, creative, and capable of thriving in the new global economy. Beyond the classroom, it's also important to foster in them social-emotional learning, values like empathy, compassion, resilience, and collaboration to prepare them for the world beyond.

In addition to these lessons, we should remain mindful of the risks that come with being the first fully digital generation in history. Cybersecurity, media literacy, and digital well-being are key areas educators should focus their efforts on, setting up healthy boundaries and educating them to make good choices online. This approach will ensuring that we minimize the potential pitfalls of this digital generation while maximizing their potential positively.


Generation Alpha will undoubtedly shape the future in ways we cannot yet predict, but one thing is certain: they represent a unique opportunity. The children growing up today are the business leaders, doctors, and educators of tomorrow, and it is up to us, educators, to prepare them for a world of astounding possibilities. As we look forward, we must remain informed and vigilant of the emerging trends and technologies that are shaping the future of education and parenting for this revolutionary generation. By doing so, we can provide them with the tools they need to succeed and become successful, thriving leaders of our future.